Why the Unboxing Experience is So Important
The best “unboxing experience” - we’ve all heard this phrase used in relation to customer experience. Unfortunately, a lot of companies underestimate the power of providing the best unboxing experience for their customers and how effective it can be for their brand.
In this blog article we’re going to look at the power of the unpackaging experience and how the best unboxing experience can enhance your brand.
As eCommerce businesses don’t have the luxury of a storefront for customers to enjoy, there’s a need to work harder when it comes to connecting and interacting with customers. Providing the best unboxing experience is the perfect way to do this.
The Power of Providing the Best Unboxing Experience
Let’s start by breaking it down.
Yes, the unboxing experience is simply a customer receiving their order and taking the product out of the packaging. While this is a necessary and basic activity, your brand can make a great impression during the short moments when a customer first receives your product.
This is your opportunity to make a strong statement about your brand. This is particularly true for new customers who are exploring your business for the first time and discovering a new product. You can make a good initial impression with your website, but the best unboxing experience is your moment to make an impactful and long-lasting impression on a customer.
Make sure your packaging is going to reflect your brand image and create the best unboxing experience. It should also tell your story and work on building an emotional connection with your customers.
Again, don’t underestimate the power of the best unboxing experience. Get it right and the following should happen:
- Customers will purchase from you again and again.
- Word-of-mouth marketing is powerful - It's a great marketing tool. With exciting, quality packaging, customers are going to share their experiences. Word-of-mouth marketing is very important and with excellent packaging and the best unboxing experience, customers will tell their friends and family.
- Customers will also share their brialliant experience of opening their box on their social media - This is powerful user generated content and gets the customer working with and for you.
It’s no longer about just producing good products. It’s now about creating a whole end-to-end product experience. Get it right and your customers will love your brand and share this everywhere.
How to Create the Best Unboxing Experience That's Unforgettable
So, you want to grow your brand and really capitalise on the best unboxing experience. Where on earth do you begin?
If you want to make sure your customers have a great experience unboxing products with your business, it all starts by upgrading the first touchpoint. We’re talking about the packaging that you send their order in.
Start with the box size.
Customers are becoming more eco-aware and don’t want excessive packaging. Choose quality packaging too which we offer at Boxed Up. This isn’t just going to help with the best unboxing experience, it’s also going to lower the risk of products being damaged or even going missing.
Next, customers appreciate good-looking and distinctive packaging.
In other words, think about your labels and any customisation you can make to the packaging. This is an opportunity to demonstrate what your brand is about and how you’re different from competitors. Make it exciting, memorable and enjoyable. You want to encourage your customers to be curious and want to unwrap their order straight away.
Don’t forget to think about what’s going inside the box too.
Of course, it’s always best to provide filling in order to protect your customer’s order. But nice tissue paper or other materials can help to add the ‘wow factor'. Even the tape that you use on the outside of the box plays a part in creating the best unboxing experience that's memorable.
Therefore, it’s all about moving a good experience on the screen to an unforgettable experience inside a customer’s home. Choose packaging that is going to bring your brand to life, and make a customer feel good and want to share their experience.
Ultimately, ensure your packaging makes customers want to buy from you again.