How poor packaging can lead to E-commerce delays this Christmas
When ordering from an E-commerce business customers continue to demand excellence when it comes to delivery standards,with 31% of people unlikely to buy from a retailer again if their package turned up late, and 22% of people saying they would cancel an order if they learnt their gift was going to arrive late.
Last Christmas 2020, online spending totalled £18,626m which was an increase of 56.2% more than in the same period in 2019. These figures include online sales made by bricks-and-mortar retailers including Next, John Lewis, Tesco and Sainsbury’s.
With no signs of online sales slowing down this year, e-commerce businesses need to ensure they have everything in place to prepare for this highly lucrative festive season
However, there are a number of factors that contribute to goods being delayed in transit which unfortunately an E-commerce business can not control no matter how prepared they may be such as; logistic problems, schedule changes and traffic challenges.
Despite that, there is one important factor that contributes to E-commerce delays which business owners can control and that is the quality of their packaging.
Poorly designed packaging results in more breakages and fewer boxes being stacked in transit vans, which as a result has a knock-on effect across the supply chain resulting in delays and can result in additional costs due to replacements, returns and administration work.
Not only that, but poorly designed packaging can lead to poor brand perception, and can greatly reduce the likelihood of establishing long-term relationships with customers and encouraging repeat purchases.
How can you make sure your packaging won't cause delays this Christmas?
There is a list of important factors you should check to establish whether your packaging is high-quality, or if it could be at risk of causing delays.
Let’s go through these together…
The weight of your packaging
If your parcel is extremely heavy and difficult to lift; this may result in more chances of it being dropped. By keeping packaging light you can reduce the amount you pay for shipping costs.
So, as a result you want packaging which is lightweight but rigid enough to withstand the journey to your customers destination.
Heavy packaging materials can deeply cut into your profits margins by adding extra weight and extra shipping costs.
Products can become damaged if you choose a box that doesn’t hold the contents properly or if there isn’t adequate protection used inside the box to protect the contents.
The strength of your packaging
The weaker the packaging, the more likely it is to get damaged in transit.
We understand that some packages may undertake extensive shipping procedures and be handled across a number of touch points.
So, it is important it can withstand any adverse pressure ,any weather conditions, and no matter how bumpy the journey may be.
The structure of a corrugated cardboard box acts as a cushion with the main aim of protecting the content inside- perfect right
How your products fit inside the packaging
Your goods should fit securely in the box, with sufficient protection and stability.
They should be limited to the amount of movement they can make, preventing the likelihood of any collisions.
What is the best type of packaging for E-commerce businesses?
Corrugated boxes are a sustainable, high-quality packaging option you can trust. Most commonly used as shipping boxes, this type of packaging is perfect for E-commerce businesses.
Corrugated material is very easy to work with and extremely time-efficient to produce and supply. This again makes it a perfect choice for busy E-commerce businesses with a large number of orders to ship out in one day.
Corrugated boxes can be supplied in single-wall and double-wall options, so it is important to understand the difference between the two.
Single Wall Boxes
Single Wall Cardboard Boxes are most commonly used for packaging lightweight products and also another good option for E-commerce businesses.
A single wall box is constructed using three layers of paper that are glued using starch into one single, sturdy sheet.
Double Wall Boxes
Double Wall Cardboard Boxes are constructed using two layers of corrugated cardboard (flutes), with a liner board facing between them. This 5-ply construction provides added strength and stability.
Corrugated cases constructed in double-wall are better suited for heavier weighted or higher value items, which demand a greater strength from the board.
The double fluting also adds greater protection, by providing a strong cushioning effect, absorbing any shock which may occur during transit.
Royal Mail Postal Boxes
We also sell royal mail postage boxes which are made with top quality board and come in a range of sizes that are suitable for shipping through the postal system.
All our boxes are supplied flat packed which demand minimum storage space when empty.
The robust design of our boxes ensures that they can be quickly and easily assembled with packaging tape (not included) and perfect for E-commerce businesses.
Find our more about the packaging we supply today